Book Review: Your First Moment Earns You More Moments by Alli Mang


ashley | On Tuesday, we posted an interview with author Alli Mang, who spoke to us about her new book Your First Moment Earns You More Moments: Stand Out in Today’s Job Market. Today, we review her book.

It shouldn’t come as news that the job market today is oversaturrated and downright hard to break into, let alone stand out among the many people vying for the same job. This book  does just that; guides you to create your own personal brand that will set you apart from everyone else out there. Mang has had many years in the entertainment industry and knows the brutal ins and outs of auditions and interviews. Here, she lays out important tips and unique insights into a variety of different job situations and lays out the importance of knowing your own brand and how to sell it, and ultimately, yourself.

This is a short and sweet self-help book, but it isn’t written as a bland how-to guide. When you pick up a book like this, you almost expect it to be stiffly written by someone who has had years of experience working, trying to preach their wisdom to those who wish to follow in their footsteps. But while Mang has years of experience and wisdom, she writes with a younger and more vibrant tone that is very in the moment. There are a number of current pop culture references (Star Wars!!), a chapter on Social Media and it’s written in a way that anyone, no matter their positioning or experience, can relate to. But what I think is special is that it’s very relateable to a younger audience, those who may not have a lot of experience with the job market. I think that’s difficult to do; write about a serious topic in a stimulating and interesting way that can resonate and likely stick with a younger audience and Mang does this very well.

Like most books like this, there are a few exercises for the reader to do to help sort out their goals and vision. But there are also inspirational stories about other people – just like us – who had big dreams, lots of ambition and worked hard at selling their brand to the point that it paid off. I found these stories to be a nice change from the how-to, they were a great example of why approaching your career as a brand is a smart tactic.

While there are a lot of overview points that can be applied to many different fields and situations and the writing is really relateable to pretty much any reader, I found that this book is very entertainment based. A lot of personal anecdotes, stories and inspirations come from entertainers or Mang’s background in the entertainment business and while it’s interesting to read and speaks very strongly to me personally, even though it can all be adapted to various situations, if you aren’t looking for work in the entertainment business, you might not take away the same lessons from this book. It might not speak to you in the same way and frankly, some of these suggestions may not even be the best plan of attack for you and your job field.

That said, there is still enough substantial information for any reader, no matter what situation they are seeking, but for someone who is looking to break into entertainment or broadcast/radio or even marketing/advertising, as opposed to someone who may be looking at more corporate or technical industries, this will be substantially more interesting.

I was quite surprised with how easy and interesting of a read this was and Mang put a unique and fresh spin on a lot of messages that you may have come across before. But it’s that unique spin that makes this book stand out, proving Mang is a master of her brand.


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august 25, 2016

copy provided for honest review by